Tombras worked with alien-language experts to write copy aliens might actually understand. Image Credit: MoonPie
Inspired by congressional hearings on extraterrestrials, Tombras eyes an untapped consumer market
Last summer, Congress held much-anticipated hearings about unidentified anomalous phenomena (UAPs), at which several experts testified under oath that aliens do, in fact, exist—and may already be here on Earth.
Now, MoonPie wants to sell to them.
A new campaign by Tombras for the graham cracker, chocolate and marshmallow sandwich snacks is aimed squarely at an intergalactic demographic. A series of out-of-home ads, running globally, were written in Lincos—a language developed by a Dutch mathematician in the 1960s specifically to communicate with aliens.
Humans are unable to read the ads, but aliens possibly can.
If the effort sounds like a gag, it sort of is—but not entirely. Doing something after the hearings made sense for MoonPie (whose “out of this world” platform allows it to weigh in on anything space-related). At first, the Tombras team circled around comedic ideas—such as having MoonPie hold its own hearings, or offering a lifetime supply of MoonPie to the first alien to reveal itself publicly.
Banners target extraterrestrials who might be drawn to ocean locations. Image credit: MoonPie
Roswell, New Mexico, famous for an alleged UFO incident in 1947, is getting ads too. Image credit: MoonPie
A truck featuring mobile billboards heads toward Big Ben in London. Image credit: MoonPie
The ads are written in Lincos, a language developed in the ’60s to speak to aliens. Image credit: MoonPie