Delicious!
Dorito Fingers
SpaceX’s latest space tourists, who are attempting to become the first civilians to go on a spacewalk later this month, are raising money for a good cause by partnering with Doritos. The chipmaker came up with a highly scientific solution to the threat of tortilla chip “dust” in space by coating their brand-new Cool Ranch Gravity Doritos in a slick coat of oil. During the upcoming Polaris Dawn mission, billionaire space tourist Jared Isaacman and his crewmates will give them a taste — a bizarre and ever-so-slightly dystopian glimpse of a highly commercialized future of space travel.
Cool Ranch Spacewalk
Besides giving Isaacman and his three fellow crew members a carbohydrate boost, half a million dollars of the sponsorship money will also go to the St. Jude Children’s Research Hospital, which is the mission’s main beneficiary.
Doritos’ press release is about as pompous and meaningless as one would expect.
“The limitless possibilities of space inspired us to push the boundaries of what’s possible,” said PepsiCo Foods North America chief creative officer Chris Bellinger in a statement. “This mission is a testament to our commitment to delivering bold experiences and flavors, even in the most unexpected places.”
The mission will see Isaacman, alongside three other private citizens, circle the Earth inside SpaceX’s Crew Dragon spacecraft. It’s tentatively scheduled to lift off on August 26.
Isaacman and one other crew member will then attempt to venture outside of the capsule while donning the Elon Musk-led space company’s brand-new extravehicular activity suits.
While we can certainly get behind the good cause the mission is supporting, we can’t help but grow a little wary of how quickly space travel is becoming commercialized. What’s next, a Motel 6 on the Moon?
More on the mission: SpaceX Tourist Who Plans to Become First Private Spacewalker Says He’ll Be “Surrounded by Death”
